Welcome to a life of “and”
Because it is ok to be passionate about a whole bunch of different things. It doesn’t have to be this “or” that.
Hi, I’m Crystal.
I am a small-ish town girl. I am a serial entrepreneur and know that some of the best shops, eateries, and people are found in small towns. On the flip side I am a big fan of malls (I’m an 80s baby), love hopping on a plane, and living moments of urban life. I live my life with AND in mind. It doesn’t have to be this OR that, we can choose the AND.
For the first 37 years of my life farm girl was a label I wore proudly. Crystal Cattle was my brand. I was raising cattle and wearing all the lipstick and J.Crew I could lay my hands on. Then in 2022, we bought a bowling alley in our small-ish town, and life changed. We tried to do the AND for a bit, but then decided it was best to close one chapter to live fully in the next.
This blog takes me into that next chapter. Sharing all the things I love about being a small-ish town girl.
xoxo, crystal
p.s. Can’t get enough of me here. Make sure you are following me on Instagram and you can check my podcast Squad Life (spoiler alert… it is coming back soon!)
work with me
Whether you are a small business owner or a big brand I would love to help you tell your story. Email me at smallishtowngirl@gmail.com.
Waterloo Iowa Highway 218 Mural
My husband laughed at me when I said I could do carry on only. But by sticking to a formula and finding the tools I would need to help condense items it became rather easy.